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Curtis
N. Bingham - President
Curtis N. Bingham, President of the Predictive
Consulting Group, Inc., is a talented speaker, author, and
consultant with more than a decade of experience in gathering
& translating customer insight into actionable, business-critical
activities that yield results. The Predictive Consulting
Group helps companies develop their only possible sustainable
competitive advantage: in-depth customer insight and helps
them leverage this insight to develop new products and refine
or reposition existing products for increased profitability.
Predictive Consulting is also known for its ability to help
companies develop long-term relationships with customers
by proactively creating and delivering solutions that profitably
meet continually evolving customer needs as the core component
of the Demand Chain, the customer facing corollary to the
Supply Chain. |
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He has worked for numerous companies in
many industries including telecom, semiconductor, marketing
automation, publishing, corporate gift, and Internet advertising
in addition to non-profit organizations.
He has directed concept testing, definition,
introduction, and strategic marketing of new products targeted
at Fortune 500 companies beginning with significant customer,
prospect, and competitive understanding and extending through
product definition, development, and launch. He has conducted
extensive research of economic and use-buyers using KJ,
Concept Engineering and other analysis tools to establish
and confirm product concepts, features, and subsequent development
roadmaps according to customer, strategic, and competitive
metrics. Using this information he has developed innovative
strategic marketing programs to reach key customers using
an integrated marketing communications approach, and ensuring
product, pricing, positioning, presentations, and other
communications consistently address customer pain points.
Curtis teaches Demand Chain Management
at Bentley College in Massachusetts. He is the Vice President
of the Boston Product Manager's Association and is the Vice
President of Marketing for the Yankee Clipper Council of
the Boy Scouts of America. He is a member of both the Institute
of Management Consultants and the Society of Professional
Consultants.
He holds an MBA from Lehigh University
and a Master's degree in Computer Science from Brigham Young
University. This education coupled with diverse industry
experience has enabled him to continually bridge the gap
between business and engineering functions, providing customer
strategies and recommendations that are both innovative
and realistic.
Curtis is also heavily involved with the
Boy Scouts of America. Evenings and weekends are usually
spent enjoying his second love (after his wife and family,
of course) in the outdoors and helping develop character,
citizenship, and life skills in each Scout.
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