Quoted in Smart Enterprise Article “Know Thy Customer”

That may sound like a no-brainer, but how can CIOs truly understand the needs of their customers, whether external or internal? To find out, Smart Enterprise interviewed several experts—including Curtis Bingham -- on the subject of customer-centricity. Here are their tips for CIOs who wish to enhance their customer focus.
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Quoted on Society of Human Resource Management Web Site

Speaking on the topic of competition for HR consultants, Curtis Bingham was quoted in Lin Grensing-Pophal's article "Monitoring the Competition Can Give Consultants Competitive Edge," which was posted in April 2008 on the Society for Human Resource Management (SHRM) web site.  The article focused on the various forms of business competition that HR consultants deal with, whether it's direct competition from other consultants or consulting firms or indirect competition like resource materials or the Internet that can provide alternative sources for information that a consultant might not be able to offer.  Although Ms. Grensing-Pophal's article discussed the need to focus on competition and even conducting competitive analyses, Curtis Bingham 's position countered the emphasis on competition.  If consultants deliver value to a client, it does not matter what competitors are doing. “Watching the competition is a fruitless exercise, and the inordinate amount of time that people spend doing so would be significantly better invested in spending time understanding how to deliver more value to customers.”