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Introducing CCO Results--a Newsletter Designed Specifically for and about Chief Customer Officers

I'd like to invite you to take advantage of a special opportunity to learn from the world's best Chief Customer Officers--how they work, how they're measured, how they define their role, and their greatest successes and mistakes. 

Launching this month, the FREE CCO Results newsletter will examine how companies are establishing & executing a formal customer strategy to more profitably drive customer acquisition and retention.  I'll also cover best practices of established CCOs, as well as new and innovative practices being developed by the newcomers. 

I'll be examining questions like:

  • What IS a customer strategy and how does it differ from a marketing or product strategy?
  • How do you ensure you integrate your most critical customers into your strategic planning process?
  • How do you measure and increase customer value?
  • How can you leverage customer value metrics to drive more profitable sales and retention efforts?
  • What are the specific reasons why the Chief Customer Officer role was/should be created?
  • How should the CCO role be created & measured?
  • Which of the four different types of CCO works best?
  • How does the CCO help the organization become more customer-centric?
  • How much of the organization does the CCO need to OWN vs. INFLUENCE?

The CCO Results newsletter begins this month with a series of short summaries and previews of best practices I've recently gleaned from in-depth interviews with more than thirty prominent Chief Customer Officers.  The newsletter will also contain excerpts from my forthcoming book, The Key to Customer Strategy: The Rise of the Chief Customer Officer to be published by HRD press.

To subscribe, you can simply click the link below or send me a note at ccoresults@predictiveconsulting.com and I'll sign you up. 

I look forward to your comments on the next newsletter!

Best regards,
Curtis N. Bingham

 
P.S.  I hate people who abuse trust.  I'll never sell your email address. Period.  If for any reason you decide you aren't ready to use the content in the newsletters, unsubscribe instructions are included at the bottom of each one.  

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About Curtis N. Bingham
 
Curtis N. Bingham, the President of the Predictive Consulting Group, is a sought-after speaker, author, and consultant. With his dynamic, entertaining, and engaging style, he has won over many of the toughest, most skeptical audiences and left them laughing, challenged, and motivated.

For more than 15 years, Curtis has helped companies dramatically increase customer acquisition, retention, and customer profitability. He's the author of the forthcoming book published by HRD Press, The Key to Customer Strategy: The Rise of the Chief Customer Officer that describes how a consistent and unified customer strategy can grow revenue, profit, and loyalty. He's uncovered millions of dollars in hidden profits for companies like Intuit, Microsoft, Standard & Poor's, Cardinal Health, and numerous smaller businesses.

A recognized authority and thought-leader on Chief Customer Officers (CCO), Curtis has published the annual Executive-Level Customer Champions report covering companies such as Cisco, HP, Sun, Monster.com, and Disney that includes the roles, responsibilities, and best practices of CCOs around the world to increase customer loyalty and profitability.
 
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