Seminars

True Competitive Advantage: Customer Insight for Survival
In this one day seminar you will learn how in-depth customer understanding is fast becoming the only truly sustainable competitive advantage. Success is driven by knowing your customers better perhaps than they even know themselves.
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Demand Chain Management
Curtis N. Bingham examines the Demand Chain, the customer-facing corollary to the Supply Chain. In this one day course, some of the things you will learn include understanding the overall value chain and, understanding the limitations of a traditional supply chain focus.
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